The premium segment of the coffee market offers a large number of products from brands from all over the world. The leaders here are Italian and German companies, distinguished by the high quality of each product. What is special about the new coffee brand Egoiste?
Brand Description
The young German-Swiss coffee brand Egoist recently appeared on the Russian market. Its unique product – granules containing ground Arabica coffee – has conquered the tastes of many gourmets. In addition, the range includes several types of ground and grain products.
The manufacturer guarantees the high quality of its products, as it controls each technological stage independently. The factories roast, grind and package all types of products. The raw materials are South American and Kenyan Arabica, as well as Brazilian and Indonesian Robusta.
Initially, all products were aimed at the Japanese buyer who loves good instant coffee. That is why the brand’s specialists patented a new In-Fi technology, which allows finely ground Arabica beans to be sealed in instant coffee granules. The result of the work was an instant product rich in aromatic and taste properties. Today, the company's products are sold in Germany, Switzerland, France, Russia and other countries.
Range
All types of products are premium and therefore expensive. Although reviews from domestic buyers do not note the properties of good Arabica beans in the grain and ground product. The answer to the question of which coffee is better is always instant coffee.
Egoist in grains
The assortment of bean coffee is represented by blended Arabica varieties from different regions of the world.
- Egoist espresso is a blend of Guinean Arabica coffee of the highest quality. This is strong coffee in a foil pack with a valve.
- Egoist Noir is a blend of Kenyan Arabica beans collected in the highlands and lowlands. Medium roast, soft taste with chocolate notes.
- Egoist Noir is a New Guinea Arabica with a pronounced bitterness. Noir coffee beans have a high strength due to dark roasting.
Noir has the most delicate taste; it is good as a stand-alone drink without the addition of other ingredients. Espresso has a universal purpose and can be used as the basis for other coffee drinks. To cheer up quickly and for a long time, Noir is suitable.
Coffee beans are sold in foil bags of 250 and 1000 grams
Egoist ground
Ground coffee Egoist is available in two types:
- Egoist Noir.
- Egoist espresso.
Both products have a universal grind, so they can be used both for making coffee in a Turk, a cup, and in a coffee machine.
Egoist instant
Instant coffee egoist is presented in the following assortment:
Ground coffee is sold in foil bags of 250 grams
- Special is the most popular freeze-dried coffee with ground Arabica particles inside. On average, there is about 20% ground Arabica in this product. It has a unique taste and aroma identical to high-quality ground coffee.
- Platinum – sublimated, made from blends of Colombian and Kenyan Arabica beans, the taste contains fruity notes;
- XO (egoist extra original) - its granules contain more than 30% ground Arabica, has an even brighter taste, aroma and rich foam, made from beans from environmentally friendly regions;
- VC (very special) - also distinguished by a high content of ground beans in instant granules, made from aromatic Kenyan Arabica varieties, which, in addition to a fruity aftertaste, leave the aroma of citrus zest and pleasant sourness;
- Privat - presented as a blend of Kenyan Arabica coffee; the finished drink contains fruity, honey and chocolate notes at the same time; this is a delicate and refined drink for gourmets.
The best types of instant coffee Egoist are breaking all popularity records. The finished drink exhibits a high density of taste and aroma, thickness and a long aftertaste, which products made from ground grains cannot always boast of.
This is a product that is worth the money and confirms the high customer ratings
The premium, well-known product of Egoiste Noir is coffee from a German-Swiss company, which has no analogues in the coffee segment of the world market. The name “Egoist” was not chosen by chance - true connoisseurs of coffee drinks are unable to refuse this coffee after the first acquaintance with it.
The young brand’s assortment includes several types of ground coffee and beans:
- Egoist espresso in foil packs with a valve (blend of Guinean Arabica);
- Egoist Noir dark roasted with increased strength (New Guinea Arabica with a characteristic bitterness);
- Egoist Noir with a soft chocolate flavor of medium roast (Kenyan Arabica, a mixture of lowland and highland varieties).
The European enterprise has created the best conditions for the production of high-quality coffee, from sorting and roasting beans to storage and transportation conditions.
Types of coffee Egoist, secrets of producers
Before a unique product entered the market, manufacturers conducted a lot of research and laboratory tests. This made it possible to expand the circle of consumers with the release of a wide variety of drinks to the markets.
Interesting!
The secret of Egoiste's success is its In-Fi technology, which involves enclosing powdered ground coffee in a shell (crystal) of instant coffee. The method allows you to protect the multifaceted aroma from external influences and preserve the unique taste of the natural product.
The most popular remains instant coffee, containing up to 30% ground coffee in the crystal. Its attractive features include speed of preparation, minimum effort to obtain a flavorful drink, and excellent taste.
Ground coffee Egoiste - taste qualities
The leader of the coffee market implies the use of only elite varieties of Arabica and Alpine melt water. If refined blends are your priority, try Egoist Noir with a light chocolate-vanilla flavor. Fans of classic Italian espresso will be more suited to the rich-tasting “Egoist Espresso” with a surprisingly soft aftertaste.
The universal grinding allows you to brew the drink in a convenient way - in a coffee machine, coffee pot or cup. If the coffee is deeply roasted, it does not convey the feeling of an over-roasted product, leaving a pleasant bitterness with a high strength.
"Egoist" beans, types of packaging
Connoisseurs of the true mystery of making coffee drinks will enjoy the Egoiste Noir grain coffee. The product is available in deep or medium roast beans. Depending on the type, you purchase Kenyan or New Guinea elite Arabica beans. The use of innovative types of packaging allows us to preserve the original aroma of the beans and provides a unique taste of the finished drink. The grains are packaged in foil bags weighing 250 and 1000 grams. Price
Instant coffee "Egoist"
Good instant coffee certainly attracts attention due to its ease of preparation. It does not need to be ground, and no special accessories are required to obtain an invigorating, aromatic morning drink. The variety of types of the Egoiste brand will allow even sophisticated coffee gourmets to choose a product.
The degree of popularity of a particular product cannot be determined: consumer interest is equally high in all products of the presented line. Only personal tasting will help - from vanilla notes to light fruity shades in the aroma, from a soft, sophisticated taste to a strong bitterness with a chocolate aftertaste.
Important!
When brewing instant coffee Egoist, it is recommended to use no more than 2 grams of granules per 100 ml of boiling water. Vigorous stirring after adding water may disrupt the flavor harmony and aroma composition.
Assortment of popular coffee Egoist
When trying to choose good coffee in an online store, you will certainly come across a large number of reviews about the Egoiste brand. Almost every European coffee shop is able to treat visitors to coffee from this manufacturer.
Usually they choose a product in jars or bags and give preference to both ground and instant coffee or coffee beans. Our market has already formed the absolute leaders of this line, who receive only positive opinions from real gourmets.
Ground Egoiste Espresso
Products in the mid-price category are made from Arabica beans from Guinea. The coffee is quite strong and has subtle fruity notes. A characteristic feature is homogeneous ultra-fine grinding. Experienced consumers find it impossible to obtain a similar consistency with a burr grinder. The rich taste of premium coffee remains original no matter how it is prepared.
Sublimated Egoiste Special
Particles of ground elite Arabica coffee inside a sublimated shell allow you to enjoy the incredible taste inherent in ground coffee. The ground product makes up up to 20%, while creating coffee grounds at the bottom of the cup, imbuing the drink with an incredible aroma. This technology allows the ground particles not to undergo oxidation, preserving the entire aromatic bouquet.
Important! A 100-gram jar is designed for 65 cups of specialty coffee (other products are calculated at 100 grams for 50 cups of the finished drink).
Egoist platinum – a spectacular blend
Egoiste Platinum is considered an exclusive type of freeze-dried coffee thanks to an amazing blend of Kenyan and Colombian Arabica beans. Rave reviews emphasize the amazing ability of the drink to quickly invigorate and put you in a working mood. The special features of the product are its soft fruity taste. The finished drink is suitable for lovers of low-strength coffee and is excellent with the addition of milk or cream.
Freeze-dried coffee Egoist and other types
The above products do not complete the wide range of products of the European brand. The assortment includes the following types of Egoiste coffee:
- XO (Extra Original) with ground Arabica content up to 30% in granules;
- Privat (Private) with the taste of dark chocolate from Kenyan beans;
- VC (Very Special) with the most intense taste due to the increased content of ground coffee in crystals.
Certain types of products may contain amazing-tasting Ethiopian and Cameroonian roasted Arabica beans of elite varieties. There are capsules “Noir”, “Velvet”, “Special” on sale.
Few of us don’t like to drink a cup of hot, strong drink in the morning - coffee! And many prefer natural ground. After all, it will be a real, really tasty and full-fledged boost of energy for the whole day. But there is one difficulty - the need to spend time on a coffee grinder and coffee maker, and often these ten minutes are not available. However, few people know that you can prepare a cup of ground natural drink in just a few seconds. For this there is a soluble "Egoist".
Where did he come from? Who invented it? Those who are really obsessed with a comfortable life and the environment. Only the innovators from HACO LTD could come up with such a great and interesting idea. The company's employees thought for a long time about how they could manage in the mornings without the noise of a coffee grinder and screams due to a runaway drink. We thought for a long time, but finally found a solution to the problem.
Coffee "Egoist" - a solution to the problem
As a result of their thoughts and practical experiments, they invented Egoist coffee. Ground and instant drinks were combined into one product. That is, the powder dissolves, but at the same time it is real - ground! To achieve the desired result, elite lowland Arabica coffee, glacial alpine water were taken and, using In-Fi technology, naturally patented, ground was placed into each individual instant crystal. The production itself is located in the Swiss Alps. How do you like it?
In addition, Egoist coffee has other advantages over regular coffee. First of all, it does not oxidize, as it is securely stored in freeze-dried crystals and retains the magnificent aroma and bouquet of Arabica for a long time. By definition, it cannot oxidize. What happens to regular freshly ground? It's slightly sour in the first cups, and then tastes so good you'd be better off eating a few lemons. There will be more benefits.
Why Swiss coffee?
In order to make your choice, read reviews about Egoist coffee. The price also speaks for itself. A small 100-gram jar can be purchased for about 400 rubles. It's far from cheap, but the coffee is worth the money and belongs to the premium segment. All of the above is not just Brew the drink, drink it and look at the bottom of the cup. What will you see there? which, as everyone knows, remains only after real ground coffee beans. Now decide how many boxes of the drink to buy - one or two.
In fact, you can expand a lot on this topic, praising Egoist coffee, talking about the unique technologies for its preparation and the high quality of all its components. But these are all words. You just need to try it once and you will become a fan of this drink for life. After all, it managed to combine the incompatible - the aroma and quality of ground coffee with the comfort and speed of preparing instant coffee. By the way, in percentage terms the amount of ground reaches 30%.
Conclusion
If you look at the “Egoist” coffee, a photo of it in the retail chain, you can see that grain and ground products are also available for sale. But they are not as popular as instant ones, although they are quite expensive. The first one is far from selective; the grains can be overcooked and different in size. Ground contains many different additives that give it a characteristic bitterness. It turns out that of the entire “Egoist” line, only the instant drink deserves our interest. It fully corresponds to freshly brewed natural coffee with a bright, moderately tart aroma and excellent taste, without any extraneous shades.
Egoism (from the ancient Greek Εγώ and the Latin ego - “I”) is an unsympathetic phenomenon for most, involving behavior entirely focused on caring for oneself, even to the detriment of others. But a men's clothing brand with a provocative name appears, and then the Chanel Egoiste fragrance, and the word, previously pronounced with condemnation, has an alternative. It turns out there is nothing wrong with choosing the best for yourself. And when Egoiste coffee was presented on the market in 2014, coffee lovers took it for granted, even despite the high price - they don’t mind anything for themselves.
This is an international coffee: the brand comes from the United States, the official distributor is the North American group Coffee Globe LLC, the manufacturer is the Swiss company HACO Ltd. with its factories in Germany and Switzerland.
Healthy egoism has become an integral feature of successful and successful people, and the slogan of Egoiste Cafe is: “You can’t live without it!” organically fit into this image. They say about this coffee that once it appears in your kitchen, it will remain forever and will not tolerate competition and attention from other brands - the position of a real egoist.
Instant freeze-dried “Egoist” is produced using a unique In-Fi technology, thanks to which the drink contains both instant and ground coffee. Finely ground Arabica is placed in a shell of instant coffee in the form of a crystal, the ratio of ground to sublimated is 1:2. Ground is protected from oxidation and retains the properties of natural grains. As a result, the drink has the aroma and taste of freshly brewed coffee, and is prepared in just 30 seconds.
HACO Ltd. is proud that only carefully hand-selected beans are used in production: contracts for the supply of coffee are concluded with small farms in Africa, Indonesia and America directly, without intermediaries.
The production process from start to finish takes place in one enterprise: both in a German plant, where only beans and ground coffee are produced, and in a Swiss plant, where the beans go all the way from selection and roasting to packaging of freeze-dried crystals in glass jars.
A jar of instant coffee with a stylized lid visually follows the shape of a crystal, which looks symbolic and presentable.
Types of coffee "Egoist"
The brand's assortment includes all types of coffee: beans and ground from German and Swiss production, freeze-dried and prepared using In-Fi technology from Switzerland, and capsules produced in a small Italian factory on the outskirts of Rome.
Egoiste in grains
Espresso. A mix of Ethiopian and Colombian Arabica beans. Coffee beans are Viennese roasted, giving the beans a dark golden color. And the drink has a noticeable bitterness in its taste. The aroma of “Espresso” has nutty notes, and the taste has shades of chocolate and almonds.
Noir. A blend of Arabica beans from Kenya and... Washed grains are used: immediately after harvesting, the pulp is removed, and the grains, with a layer of protein-rich, water-insoluble substance, undergo a fermentation process and are washed in large quantities of water. During washing, some substances and minerals are lost, but the grains become more aromatic, and a pronounced sourness appears in the taste. The variety is characterized by a soft taste and a rich palette of aroma with fruity notes.
Velvet. A blend of Arabica beans from Ethiopia and Papua New Guinea. The beans are roasted with hot air using the Hot Air Flows method. This variety is characterized by a rich taste with wine notes and a soft fruity aftertaste.
Egoiste ground
Espresso. A mix of medium-ground Ethiopian and Colombian Arabica coffees is recommended for preparation in a coffee maker or cezve. A thick, rich drink with a bright nutty aroma and harmonious taste with chocolate and almond undertones.
Noir. A mixture of light roasted Kenyan and Guinean Arabica beans is sold in two types - medium and fine grinding. The medium one is intended for preparation in a coffee machine and in a cezve, and finely ground coffee can be brewed even in a cup. The drink is characterized by fruity aroma notes and a soft taste with chocolate aftertaste tones.
Velvet. A blend of fine and medium grind Ethiopian and Guinean Arabica beans is used to make coffee using all known methods. The grape-flavored drink has a mild taste with wine notes and a fruity aftertaste.
Soluble freeze-dried Egoiste
Instant coffee of this brand is more popular than other types. It is loved by coffee lovers who enjoy the natural taste but lack the time or inclination to prepare brewed coffee the traditional way. Freeze-dried coffee crystals with ground Arabica coffee inside quickly dissolve, but leave sediment at the bottom of the cup, which makes the drink as close as possible to brewed coffee and preserves the taste and aroma of natural coffee.
Very similar to the French classification of Extra Old cognac, but the abbreviation stands for differently - Extra Original. The Kenyan Arabica drink has an intense taste with nutty and chocolate tones, a high level of caffeine and a bright aroma with notes of almond and cocoa.
Very Special is created from Tanzanian Arabica beans grown on the slopes of Kilimanjaro. This brand of coffee has a pleasant aroma with citrus notes and a soft taste with a slight orange sourness.
Special. A blend of several varieties of Kenyan Arabica coffee with a characteristic nutty-chocolate flavor and smoky aftertaste. The aroma of the drink has chocolate notes.
Private. A mix of Arabica varieties from Kenya with subtle floral notes of aroma, honey-fruity taste and a pleasant chocolate aftertaste.
Platinum. A mixture of Kenyan and Colombian Arabica coffee with floral notes in the aroma, chocolate-almond taste and a light fruity aftertaste.
Egoiste in capsules
Espresso. A blend of Oro Negro from finely ground Arabica beans from Tanzania, Uganda and Brazil. After wet processing, the beans are roasted manually over oak wood. A strong drink with a high level of caffeine, a slightly tart taste and rich aroma with notes of fruit and chocolate.
Special. Cielo blend of medium-ground Brazilian and Tanzanian Arabica beans. The beans are washed and sun-dried and roasted by hand over orange wood. The aroma of the drink has citrus notes, and the chocolate-nut taste with bitterness has a hint of orange zest.
Velvet. Terciopelo blend of Ethiopian Arabica varieties. After wet processing, the beans are roasted manually over cherry wood. Coffee with a floral and fruity aroma and harmonious taste with hints of dried cherries, vanilla and chocolate.
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The products of the Egoist coffee brand have firmly established themselves in the consumer market due to their taste and innovative production technologies. Its line includes grain, instant, instant products, as well as ground coffee Egoist. Thanks to the variety of flavors, everyone will find a drink according to their gastronomic preferences.
The world-famous drink that we call “coffee” is shrouded in many legends and speculations, because no one knows for sure when and who tried it for the first time. At the moment, there are two versions of the development of events:
- "The Legend of the Shepherd Kaldim." According to legend, there once lived in Ethiopia a shepherd named Kaldim, who grazed either sheep or rams on the mountain slopes. The guy noticed an interesting pattern: after eating the leaves and fruits of one tree (apparently coffee), the animals became very active and cheerful throughout the day. Kaldim himself tried these wonderful fruits, similar to cherries, and was not disappointed: after eating them, he could not sleep for several days in a row.
- "Sheikh Omar and coffee." The second version says that the discoverer of coffee was the Ethiopian doctor Sheikh Omar. Thanks to his research interest, he paid attention to the coffee tree and began to use its fruits in his tinctures and decoctions. With these “medicines” the doctor quite successfully treated people for headaches and even indigestion.
Also, no one knows exactly where the word “coffee” came from. Some believe that it comes from the Arabic “kaue”, which means “energy, strength”. According to other sources, the modern name of the drink is associated with the name of the southern Ethiopian province of Kaffa, where to this day there are wild plantations of Arabian coffee in the forest.
One thing is clear: coffee began to gain its popularity, and already in 1592 Europe first heard about it, when the Italian doctor Prosper d’Alpino brought it from Egypt as a medicine.
In Russia, coffee appeared in 1665 thanks to Samuel Collins, and since that time it has yielded its primacy only to tea.
Ground coffee Egoist Noir - aromatic and rich coffee! Advantages: quick preparation, universal grinding, mild taste. Disadvantages: high price. Alyona.
Interesting facts about the “king of drinks”
The secrets of Swiss coffee success
Egoist coffee, which is produced in Switzerland and Germany, belongs to the premium class. In its preparation, high-quality lowland Arabica beans are used. The appearance of coffee bags and jars also indicates that the product is expensive and quite worthy.
Like most brands, Egoist coffee comes in ground, grain and instant, and the latter has unique features - it is produced using innovative IN-FI technology. Thanks to it, you can get the taste of ground coffee, because under the shell of sublimated crystals there is natural coffee - up to 30%.
This is not the first time I have bought coffee from this brand, but I have always bought it in beans. And recently I switched to the ground version, because in the mornings I always don’t have enough time. The taste of coffee Noir pleasantly surprised me with its softness and lack of bitterness. I also like the degree of grinding, because it can be prepared not only in a Turk, but also using a coffee maker. Vika
Instant coffee is the most popular, because customers are attracted by the speed of preparation and excellent taste. More recently, another new product has appeared - Egoist coffee in capsules, which are used for Nespresso capsule coffee machines.
Coffee is packaged in bags or jars with denominations of 50, 85, 100, 250, 500 g. And 1 kg.
